General Motors recently announced its 2014 Dealer of the Year awards. The award recognizes their “Best of the Best” dealers across the United States. Out of the 4,300 Chevrolet, Buick, GMC and Cadillac dealers, only 123 were selected for the 2014 Dealer of the Year award.

Let’s break that down even further. In the North Central region there are a total of 845 Chevy dealers. Nationally there are a total of 3,032 Chevy dealers and out of those 3,032 Chevy dealers, only 64 of them are awarded the Dealer of the Year award.

Berger Chevrolet, of Grand Rapids, is proud to be included in that elite group. For Berger it was their third Dealer of the Year award in the last three years. The award honors superlative performance in sales, service, and customer satisfaction.

“The Dealer of the Year program honors our dealer partners who have done an exceptional job toward our collective goal of earning customers for life,” said GM CEO Mary Barra. “We salute these outstanding dealers for all that they do for our customers, their communities, and our company.”

Dealers must also show a long-term commitment to retaining customers and providing them with exceptional service while using Genuine GM Parts.

To recognize and thank his employees who were responsible for earning their third consecutive award Matt Berger held a thank you luncheon at the dealership. Every employee was invited in order to thank them specifically for their particular contribution towards winning the award.

General Motors has presented its Dealer of the Year award since 2000.

By Jim Luikens

Original Post: Berger Blog, May 26, 2015