Berger Show

For the last 10 years the summer’s highlight for any Western Michigan car lover has been the 28th Street Metro Cruise. Held each year in late August, the Metro Cruise mimics Detroit’s Woodward Dream Cruise for the car faithful of Western Michigan. Beginning with a not-so-humble 85,000 attendees in 2005 it has now grown to exceed 250,000 people and 15,000 cars.

The cornerstone of the Metro Cruise are the dealership car shows where each of the 28th Street auto dealers welcomes classics of all years from their particular brand of car. The largest of these dealer shows is the renowned Berger Chevrolet Show, jointly sponsored by Berger and the Western Michigan Camaro Club. Restricted in prior years to just Chevrolet and Chevrolet-Powered vehicles, the team has thrown open the doors this year and is inviting all GM branded vehicles to come and be a part of their show.

The main show will be held on Saturday, August 22nd this year with show hours running from 8am until 2pm. It is not unusual for the first show participants to arrive literally by dawn’s early light to secure a prime parking position.

Not so well known is Friday night’s Meet and Greet. This event allows show participants to catch up with old friends under the more informal conditions of Friday night. That event runs from 7pm to 10pm and is better attended every year.

It’s important to note that this is Berger’s 90th Anniversary. Began in 1925 by William Berger, the dealership has been managed by four generations of the Berger family and is still in the family’s hands today. Berger is the only surviving Chevrolet muscle car dealer from the first golden age of high-performance.

GM Parts Now Camaro

No party would be complete without a couple of special guests and Berger has those coming as well. The 1969 Dick Arons NHRA Camaro racer heads the list. Originally campaigned by Dick with sponsorship from Berger, it has now been restored to its original showroom condition and is returning to its roots from Tennessee. Jeff Strickland from Alabama is bringing a little newer Camaro. It’s his 2015 COPO Camaro. Jeff was the NHRA Division 2 Champion last year as well as finishing in the prestigious Top Ten nationally in NHRA Stock Eliminator competition.

Also returning for this year’s show is Jim Luikens, Berger’s well-known High-Performance Parts Manager from back in the day. Jim is looking forward to catching up with lots of his old Berger customers and reminiscing about days gone by.

The Berger All-GM Show is open to the public, is held rain or shine, and is entirely free for spectators. There is a entry-fee of $15.00 per car to those who would like to show off their GM vehicle during the event. The entry fee includes one free t-shirt and a dash plaque to the first 200 entrants.

For more information and photo galleries of previous shows visit:

By Jim Luikens

Original Post: Berger Blog, August 3, 2015